Getting paid to brush your hair sounds nearly too good to be true, however there actually is a marketplace for it. From stress-free hair movies and ASMR to subscriber content material and model work, your locks may doubtlessly turn into an uncommon little facet hustle.
Harry Potter actress Jessie Cave has put the concept firmly within the highlight after revealing simply how a lot cash she has comprised of hair-focused content material on-line.
Cave, who performed Lavender Brown within the Harry Potter movies, joined subscription platform OnlyFans in 2025 and has spoken overtly about creating non-explicit movies centred round her exceptionally lengthy hair.
That has included brushing it, plaiting it, styling it and easily taking part in with it on digicam.
Talking concerning the enterprise in August 2026, Cave stated she made greater than £15,000 on her first day and has gone on to earn extra from the platform than she did throughout her performing profession.
That’s a rare end result and emphatically not what any individual ranging from scratch ought to count on. Cave already had a sizeable public profile and an current fanbase.
However her expertise highlights one thing a lot greater: there’s a real on-line viewers for hair content material, and there are a number of methods strange folks can doubtlessly generate profits from it.
The MoneyMagpie takeaway
You don’t have to earn celebrity-sized sums for this to be worthwhile. A distinct segment on-line viewers can doubtlessly generate cash by subscriptions, promoting, model work, affiliate commissions or paid content material. Begin small and see whether or not anyone truly needs to look at earlier than spending cash on tools.
Why do folks pay to look at somebody brush their hair?
It would sound unusual till you realise how massive the viewers for area of interest video content material has turn into.
Hair movies already entice viewers throughout TikTok, Instagram and YouTube. Folks watch elaborate braids, dramatic hair transformations, hair washing, styling tutorials, curly-hair routines and movies involving significantly lengthy or uncommon hair.
Then there’s ASMR, or autonomous sensory meridian response.
Some viewers discover repetitive sounds and gradual actions stress-free. Brushing, combing, washing and taking part in with hair can work significantly properly in this sort of content material.
For some creators and viewers it’s merely stress-free or satisfying content material.
For others, there could be one other component.
Sure, there is usually a kink or fetish marketplace for hair content material
It could be deceptive to speak about paid hair content material with out acknowledging that a few of its viewers comes from folks with a specific attraction to hair.
Hair is usually a kink or fetish for some adults, and there’s a paying marketplace for content material involving lengthy hair, brushing, twirling, washing, slicing, explicit hairstyles and comparable actions.
There’s no have to sensationalise that. If consenting adults select to create and purchase authorized content material, that’s their choice.
What issues for any individual contemplating this as a money-making concept is knowing that what a buyer finds interesting and what you conform to create are two separate issues.
Jessie Cave has particularly described her personal content material as non-explicit. A creator could make hair-focused materials with out agreeing to nudity or sexual exercise.
Set your boundaries earlier than cash will get concerned
Determine precisely what you’re and aren’t comfy creating earlier than you open an account. A paying subscriber is shopping for entry to content material you select to supply. They aren’t shopping for the proper to resolve your boundaries.
The way to receives a commission to brush and play along with your hair
So how would any individual and not using a Harry Potter credit score truly do this?
The wise strategy is to deal with it like every other small on-line enterprise: check whether or not there’s an viewers earlier than investing a lot cash.
Step 1: Discover your area of interest
Begin by understanding what may make your content material fascinating.
You would have exceptionally lengthy hair, uncommon curls, hanging pure color or just be excellent at braiding and styling.
You don’t essentially want outstanding hair in any respect. Some creators succeed as a result of they make fantastically filmed, stress-free or helpful movies.
Hair content material concepts to strive
Gradual hair brushing
Hair combing
Hair twirling
Braiding and plaiting
Hair washing routines
Hair ASMR
Very lengthy hair routines
Curly hair routines
Heatless curls
Classic hairstyles
Hair transformations
Haircare product demonstrations
Hair equipment
Earlier than-and-after styling movies
Step 2: Determine whether or not you’ll present your face
You don’t essentially have to reveal your id.
Hair content material may doubtlessly be filmed from behind or framed in order that your face isn’t seen.
If privateness issues to you, take into consideration this earlier than creating your accounts relatively than making an attempt to take away private data later.
Step 3: Check your concept at no cost
You don’t have to instantly put your content material behind a paywall.
TikTok, Instagram Reels and YouTube Shorts will help you discover out what folks truly wish to watch.
Attempt a number of varieties of movies and have a look at what performs greatest.
If a 30-second hair tutorial will get 600 views however your gradual brushing video will get 40,000, that’s helpful data.
You may then resolve whether or not there’s sufficient curiosity to construct extra content material round it.
Step 4: Don’t lay our a fortune getting began
You nearly definitely don’t want a studio.
A good smartphone, good pure mild and a cheap tripod could also be sufficient to check the concept.
In case your content material begins incomes cash, you may then contemplate upgrading your lighting, microphones or digicam tools.
MoneyMagpie tip
Don’t spend £300 making a facet hustle earlier than you’ve established whether or not it might make £3. Check it with tools you already personal first.
How are you going to generate profits from hair movies?
There isn’t only one approach to monetise hair content material.
1. Paid subscriptions
You may doubtlessly cost followers a month-to-month charge for extra or longer content material.
OnlyFans is the platform related to Jessie Cave’s story, however subscription fashions exist elsewhere too.
Test the principles, charges and age necessities of any platform fastidiously earlier than opening an account.
2. Paid particular person movies
Some creator platforms permit folks to promote particular person items of content material relatively than relying fully on subscriptions.
You may supply longer variations of widespread movies or extra specialised hair routines.
3. YouTube promoting
Hair ASMR, tutorials and transformation movies may work on YouTube.
In case your channel finally qualifies for YouTube’s monetisation programme, promoting may turn into one other earnings stream.
That is unlikely to provide fast cash, however profitable movies can doubtlessly proceed attracting viewers lengthy after they had been uploaded.
4. Make movies for manufacturers
Don’t overlook user-generated content material, often known as UGC.
Haircare corporations want actual folks demonstrating shampoos, brushes, hairdryers, styling instruments, equipment and coverings.
Typically an organization needs entry to your viewers. However in different instances it merely needs you to create video that the model can publish itself.
Meaning you don’t essentially want a whole bunch of hundreds of followers.
5. Affiliate hyperlinks
If viewers often ask which hairbrush, shampoo or styling software you’re utilizing, affiliate hyperlinks may doubtlessly generate further earnings.
You obtain a fee when any individual follows your tracked hyperlink and makes a qualifying buy.
All the time clearly disclose promoting and affiliate relationships and observe the related UK promoting guidelines.
6. Hair modelling
You too can take your locks offline.
Hairdressers, salons, coaching academies, photographers and haircare corporations generally require fashions for demonstrations, competitions and promotional materials.
Simply be sure you perceive precisely what’s being carried out to your hair earlier than agreeing.
What about personalised and customized requests?
As soon as folks begin paying for content material, creators might obtain requests for explicit movies.
That could possibly be one thing as simple as any individual asking you to display a braid.
It is also a extremely particular request linked to a person’s kink or fetish.
You’re below completely no obligation to agree.
Earlier than accepting a customized request
Determine whether or not you’re genuinely comfy with it.
Test that the request complies with the platform’s guidelines.
Agree precisely what you’re creating earlier than filming.
Agree the value upfront.
Preserve communication and fee on respected platforms the place attainable.
Don’t reveal private data.
By no means permit the next fee to push you previous a boundary you’ve already set.
Defend your privateness earlier than you add something
This issues for each creator, however it turns into significantly essential when making content material that would entice extremely engaged or personally followers.
Earlier than publishing a video, cease and have a look at the background.
The 30-second privateness examine
Can viewers see any of the next?
Your tackle on a letter or parcel
Your little one’s college emblem
A automotive registration quantity
Your office identify badge
Household pictures
A recognisable view from your property
A cellphone or laptop displaying personal data
Something revealing precisely the place you reside
Think about using a separate electronic mail tackle and separate creator social accounts.
And bear in mind an essential actuality of digital content material: you can not assure that one thing uploaded behind a paywall will keep behind that paywall ceaselessly.
Materials could be copied, screen-recorded or redistributed.
Think twice about what you’ll be comfy doubtlessly current on-line in future.
Might you actually make £15,000 brushing your hair?
It’s attainable for a person creator to earn a rare quantity, as Jessie Cave’s expertise illustrates.
However utilizing her first-day earnings as a benchmark could be wildly unrealistic.
Cave went into this with one thing most new creators don’t have: worldwide identify recognition, an current following and appreciable press curiosity.
Someone beginning as we speak with no followers may make a couple of kilos, may finally construct a helpful earnings or may make completely nothing.
Preserve the numbers lifelike
Tales about creators incomes hundreds make nice headlines, however they inform you little or no about what a typical newbie will earn. Consider this as an experiment relatively than assured earnings. Begin cheaply, measure what works and solely make investments extra in case your viewers grows.
Do that you must inform HMRC?
Probably, sure.
Cash you earn from creating on-line content material can depend as buying and selling earnings.
HMRC presently gives a £1,000 buying and selling allowance. Broadly, in case your complete gross buying and selling earnings is greater than £1,000 through the tax yr, you could want to inform HMRC about it.
Gross earnings means the quantity you obtain earlier than bills are deducted.
It’s best to preserve correct data of what you earn, even if you happen to’re presently beneath the edge.
Test HMRC’s present steering on earnings from on-line platforms right here.
Necessary tax be aware
The £1,000 buying and selling allowance doesn’t merely imply everyone can earn £1,000 from each separate facet hustle tax-free. Your circumstances and different buying and selling earnings matter. Test HMRC steering or communicate to a certified tax skilled if you happen to’re uncertain.
Don’t fancy filming it? You may promote your precise hair as an alternative
There’s one other approach to generate profits out of your locks that doesn’t contain turning into a content material creator in any respect.
You may promote your hair.
Human hair is purchased for wigs, extensions and hair items, and longer, wholesome hair could be significantly fascinating.
Consumers could be very particular concerning the size and situation they’ll settle for, so don’t merely lower off a ponytail and assume any individual will purchase it.
Pondering of promoting your hair?
We’ve already put collectively a full MoneyMagpie information protecting what consumers search for, the right way to put together your hair, the way it ought to be lower and the other ways you may doubtlessly promote it.
Learn: The way to generate profits by promoting your hair
MoneyMagpie’s verdict
The actual lesson from Jessie Cave’s story isn’t that everyone can purchase a hairbrush and count on £15,000 to look of their checking account.
It’s that the web has made some remarkably particular niches commercially viable.
You don’t all the time want an concept that appeals to hundreds of thousands of individuals. A comparatively small however enthusiastic viewers can doubtlessly be useful if these individuals are ready to subscribe, watch, purchase merchandise or pay for extra content material.
And sure, with hair content material, a few of that viewers might have a kink or fetish curiosity.
There’s nothing inherently fallacious with acknowledging that. The essential issues are that everybody concerned is an grownup, what you’re doing is authorized and consensual, and also you stay fully in command of what you create.
Your privateness and bounds are extra essential than a fee.
For everybody else, there are nonetheless loads of non-adult routes into the identical area of interest, together with ASMR, tutorials, UGC, hair modelling, internet affiliate marketing and promoting the hair itself.
So if you happen to’d fortunately spend half an hour brushing your Rapunzel-length locks anyway, placing a digicam in entrance of you would be an fascinating experiment.
Simply don’t hand in your discover but.
MoneyMagpie disclaimer
Earnings from content material creation is rarely assured and unusually excessive earnings reported by particular person creators shouldn’t be thought to be typical. Grownup-oriented subscription companies are for adults solely. Test the phrases and guidelines of any platform earlier than becoming a member of, shield your private data and contemplate the tax implications of cash you earn. MoneyMagpie shouldn’t be a monetary or tax adviser and the knowledge on this article is for normal steering solely.
Often requested questions
Can you actually receives a commission to brush your hair?
Sure. Folks can doubtlessly earn cash from hair-focused movies by paid subscriptions, promoting, model offers, UGC, affiliate hyperlinks and different types of content material creation. Earnings fluctuate enormously and there’s no assure {that a} new account will generate profits.
Why do folks pay for hair movies?
There are a number of audiences. Some viewers get pleasure from hairstyling and haircare content material, others watch stress-free ASMR movies, whereas some adults have a specific kink or fetish curiosity in hair.
Do hair movies must be grownup content material?
No. Hair tutorials, ASMR, haircare, styling and brushing movies can all be fully non-explicit. Creators ought to set up their very own boundaries and solely make content material they’re comfy publishing.
Can I generate profits from my hair with out showing on digicam?
Sure. You would doubtlessly create movies with out displaying your face, work as a hair mannequin or promote sufficiently lengthy and appropriate hair to specialist consumers.
Do I’ve to pay tax on cash earned from hair movies?
Earnings from creating on-line content material might depend as buying and selling earnings. HMRC presently has a £1,000 buying and selling allowance, however your particular person circumstances and different buying and selling earnings matter. Preserve data and examine present HMRC steering.
Can I promote my hair within the UK?
Sure. There are specialist consumers for human hair, significantly longer, wholesome hair appropriate for wigs and extensions. Test a purchaser’s necessities earlier than slicing it. MoneyMagpie has a devoted information to earning profits by promoting your hair.
